OVERVIEW

“AI-powered marketing platforms deliver a 30 percent increase in ROI on average.” – McKinsey & Company via Keevee, 2025

This course aims to answer these questions by combining the fundamentals of marketing with cutting-edge AI capabilities: Building and Executing a Successful Marketing Campaign in the AI Era. Starting with setting goals and then moving on to contemporary marketing strategies and tactics enhanced by AI, this two-day, hands-on workshop will provide attendees with the skillset to jumpstart AI-powered marketing initiatives which will communicate company messaging, persuade consumers and support other company marketing programmes, both online and off.

Throughout the course, participants will build a personalized AI prompt template that captures their business context (industry, price point, market size, etc.) which will be used progressively in all exercises. For example, a hotel marketer will start by telling their AI assistant they work in accommodation marketing, medium price point, 10,000 rooms across Malaysia – and this context will inform all subsequent AI-generated insights and recommendations.

With these skills, marketers, management and even business owners can ensure the value that their business delivers to consumers is well-understood – and they will be positioned to pull ahead of many businesses unprepared to meet market challenges in the AI age.

8 CORE COMPETENCIES ADDRESSED IN THIS WORKSHOP

• Market Analysis with AI: Learn how to assess market size, trends, and competitor positioning using AI-powered research tools.
• Consumer Insight Generation: Understand audience behavior, motivations, and decision journeys with the help of AI-enhanced data interpretation.
• Strategic Goal Setting: Define clear, measurable marketing goals and use AI to validate and optimize them for real-world impact.
• Campaign Planning and Execution: Build integrated, AI-informed marketing campaigns that align with business objectives and customer needs.
• Channel and Tactic Selection: Use predictive analytics to identify the most effective platforms and tactics for maximum engagement and ROI.
• Creative Content Development: Generate and refine high-performing copy, visuals, and messages using AI tools aligned with your brand voice.
• Adaptive Campaign Optimization: Learn how to use AI to monitor live campaign performance and make smarter, faster adjustments for better results.
• Marketing Analytics and Reporting: Design dashboards and models that transform raw data into clear, actionable insights using AI intelligence.

BONUS TAKEAWAY!

OUR DISTINGUISHED TRAINER

JEFF RAJECK
Research Analyst
APAC Think Sentiment Pte Ltd Singapore

Jeff Rajeck is an experienced marketing trainer and consultant based in Singapore whose recent clients include Amazon, Adidas, Cathay Pacific, and Singtel. His approach is to urge marketers to decide on the foundational elements of a successful marketing campaign namely business goals, marketing objectives and strategy before choosing marketing tactics and channels.

Jeff has been training through Econsultancy, a London-based marketing publisher, since 2015 and has written hundreds of blog posts, delivered dozens of webinars and produced several research papers for the company, as well.

Before Econsultancy, Jeff served as the marketing director for a Singapore startup which provided social media analytics consulting for clients such as Standard Chartered, Deutsche Bank, BASF and KPMG.

Jeff holds a bachelor’s degree in English from the University of Illinois (US) and a master’s degree in Finance from Nanyang Technological University (SG). Jeff has completed his Masters in Marketing with a specialization in Marketing Analytics at the University of Alabama in 2020.