ACTIONS AND STRATEGIES BRANDS HAVE TO TAKE TO SERVE CLIENTS AND GROW DURING A PANDEMIC OR ECONOMY UPHEAVAL WORKSHOP OVERVIEW This pandemic presents a critical moment for brands, an opportunity to align what they say – their reason and purpose, […]
ADVANCED SOCIAL MEDIA MARKETING BLUEPRINT
Acquiring the Key Trends and Strategies for 2021 that Marketers need to be Aware to Stay Up-to-Date and Gain Competitive Advantage among Competitors COURSE OVERVIEW There is no denying the fact that social media has become a necessary part of […]
ENTERPRISE RISK MANAGEMENT
Acquiring the Essential Expertise that will Contribute to the Implementation of Risk Management Process based on ISO 31000 In any organisation, risk plays a key role. Almost every business decision requires management to balance risk and reward. Effectively managing the […]
MASTERING MARKETING ANALYTICS
Business Metrics – Practice and Application Acquiring Different Measurement Systems and Marketing Activities to Increase Your Brand Worth in the Market Most marketers are now being asked by management to justify their decisions using data. Yet many are still not […]
MEASURING AND BUILDING A ROBUST BRAND EQUITY IN A COMPETITIVE MARKETPLACE
Understanding Diversified Approaches in Analysing Your Brand Worth and Brand Equity Branding is an essential part of every company’s marketing toolkit. It allows a company to communicate its vision, values and voice over a wide variety of channels, including digital. […]
CYBERSECURITY: STRENGTHENING YOUR CYBER DEFENCE IN THE MIDST OF PANDEMIC
Cybersecurity threats are no longer confined to companies in the information and communications technology sector. More companies across sectors are also adopting cloud storage and cloud data threats are getting more prevalent. The cyber threat landscape is ever-evolving and cybersecurity […]