Business Metrics – Practice and Application Acquiring Different Measurement Systems and Marketing Activities to Increase Your Brand Worth in the Market Most marketers are now being asked by management to justify their decisions using data. Yet many are still not […]
MEASURING AND BUILDING A ROBUST BRAND EQUITY IN A COMPETITIVE MARKETPLACE
Understanding Diversified Approaches in Analysing Your Brand Worth and Brand Equity Branding is an essential part of every company’s marketing toolkit. It allows a company to communicate its vision, values and voice over a wide variety of channels, including digital. […]
CYBERSECURITY: STRENGTHENING YOUR CYBER DEFENCE IN THE MIDST OF PANDEMIC
Cybersecurity threats are no longer confined to companies in the information and communications technology sector. More companies across sectors are also adopting cloud storage and cloud data threats are getting more prevalent. The cyber threat landscape is ever-evolving and cybersecurity […]
BUSINESS CONTINUITY MANAGEMENT
Is your Business Continuity Plan (BCP) proving to be a failure… oris it non-existent? This workshop includes regional case studies on COVID-19, cyber risk (e.g. incurred by large scale work-from -home scenarios), natural disasters and their related impact on the […]
EMOTIONAL INTELLIGENCE: THE SECRET TO MANAGING STRESS
Bringing Second Attention to Your Employee’s Thoughts and Emotions to Ensure Good Mental Health and Well – Being In the Midst of Pandemic PROGRAMME OVERVIEW E motional intelligence describes the ability to understand one’s own Feelings which is vital to […]
BUSINESS CONTINUITY MANAGEMENT
Re -vamping your Business Continuity Plan with the latest best practices in building resilience in your organisation PROGRAM OVERVIEW Is your Business Continuity Plan (BCP) proving to be a failure… or is it non-existent? This workshop includes regional case studies […]