Using Analytics to Improve Your Marketing Strategies and Marketing Results
WORKSHOP OVERVIEW
What can marketers do to grow their business? This is a question which business leaders often ask marketing professionals, yet they often do not have a good answer.
One way to address these concerns is for marketers to take a step back and ask themselves, what is meant by “grow” – and what can they do to drive growth?
The answer to these questions can only come by using analytics. Analytics helps marketers think clearly about what to measure, how to get the data they need, and which methods of analysis will give them and their stakeholders actionable insights.
COURSE OBJECTIVES
By the end of the course, attendees will
1. Understand the analytics process and when to apply it
2. Maximize your brand’s value to realise a higher level of customer engagement
3. Increased revenue growth from improved market research
4. Be familiar with a wide range of marketing analytics tools and platform
5. Know how to apply statistical methods and models to numerous real-life marketing situations
6. Be ready to operationalise everything that you have learned about data-driven marketing
YOUR EMINENT WORKSHOP FACILITATOR
Jeff Rajeck
Research Analyst APAC,
Think Sentiment Pte Ltd
Jeff Rajeck is an experienced marketing trainer and consultant based in Singapore whose recent clients include Amazon, Adidas, Cathay Pacific, and Singtel.
His approach is to urge marketers to decide on the foundational elements of a successful marketing campaign namely business goals, marketing objectives and strategy before choosing marketing tactics and channels. Jeff has been training through Econsultancy, a London-based marketing publisher, since 2015 and has written hundreds of blog posts, delivered dozens of webinars and produced several research papers for the company, as well.
Before Econsultancy, Jeff served as the marketing director for a Singapore startup which provided social media analytics consulting for clients such as Standard Chartered, Deutsche Bank, BASF and KPMG.
Jeff holds a bachelor’s degree in English from the University of Illinois (US) and a master’s degree in Finance from Nanyang Technological University (SG). Jeff has completed his Masters in Marketing with a specialization in Marketing Analytics at the University of Alabama in 2020.